Strategic Management

Who Should Attend / Learning Outcome

Of the many companies identified in Peter and Waterman’s seminal book ‘In Search of Excellence’, published in the early 1980’s, only a handful survive today.

The correct identification and selection of strategic alternatives is of critical importance to the longevity of the organisation.

Today’s managers and leaders require a basic knowledge of strategic models if the correct strategic decisions of their organisations are to be taken. This stimulating and intensive course will benefit anyone who, already possessing a high level of skills and knowledge is additionally required to think and act strategically for his/her organisation.

Course Content

• The role of the Manager and Leader
• Gap analysis
• Competitive Analysis
• Segmentation, positioning, targeting
• The 1 hour MBA! Key Strategic Models (Porter, Ansoff, BCG etc)
• Strategic evaluation and choice
• Identification and measurement of risk
• Communicating the strategy throughout the organisation
• Managing change
• Managing teams to succeed
• Measuring strategic effect – Identifying Key Performance Indicators and Critical Success Factors
• Monitoring, evaluation and controlling strategic choice
• Embedding strategic fit throughout the organisation